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Social & CRM Manager

Date: Apr 25, 2019

Location: Shanghai Jingan Office, Shanghai, CN

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Chevron is one of the world's leading energy companies, with approximately 60,000 employees working in countries around the world. We explore, produce and transport crude oil and natural gas; refine, market and distribute fuels and other energy products; manufacture and sell petrochemical products; generate power; and develop future energy resources, including biofuels and geothermal energy. In Downstream China, our business focus on lubricants and additives.

With leading experience in product innovation, client value for more than one century, Chevron lubricants provide products and services under Chevron, Texaco, Caltex brand for over 100 countries globally.

Chevron Oronite, a subsidiary of Chevron Corporation, is a world-scale developer, manufacturer and marketer of lubricant and fuel additives and chemicals.  Our product are designed to help enhance the performance and extend the life of many types of transportation and industrial equipment.  The success of our global organization is driven by our 2,000 employees working in research and development, manufacturing, supply chain, and sales and marketing across 14 countries.

We believe that talents, partnerships and performance are the keys to making us a major international energy company. Chevron provides a dynamic working environment which allows our employees to perform their best.

Chevron is accepting online applications for the position of Social & CRM Manager located in Shanghai Jingan Office  , Shanghai  /China ,

Requisition ID#400657

Job Responsibilities:


- Lead overall consumer social touch point communication management including wechat and Weibo platforms. Work with agency and internal team members to develop consistent social content and engagement programs to help drive:

  • New member recruitment (through programs such as member get member, etc.)
  • Member engagement to keep preference and loyalty (open%, like%, sharing%, etc.)
  • Amplify program impact through virus engagement programs (maximize message spreading opp.)

- Lead performance review and financial analysis
- Work with ecommerce and channel marketing managers for their customer engagement programs and message update                                                                                             

- In charge consumer loyalty program, including tagging, segmentation, messaging/engagement programs, rewarding system and ROI analysis. 
- Design the CRM system, as well as coordinating with sales, IT and other cross functional teams to prepare for upgrades, test and go live.
- Develop customer data collection programs and set up database to continuously recruit target customers and complete customer profile data;  Use data to analyze customer preferences,  initiate testing and pilot programs to continuously enhance efficiency and loyalty.  Leverage membership’s data to help improve sales, purchase frequency and enhance member shopping experience.
- Collaborate with sales team for wechat store management and integrate loyalty and engagement programs with wechat/ecommerce stores;
- Work with procurement team and legal team for wechat partner recruitment and management

- Any other work as assigned by supervisor


Job Requirements:

- At least 7+ years’ experience marketing functions and 2+ social and CRM experience (car aftermarket knowledge will be a plus)
- Experience with MarTech applications and software a plus
- Strong marketing business analysis capability
- Strong innovation and social skills
- Proven business/data intelligence and/or CRM experience
- Proficient with content, customer enagement and loyalty programs
- Knowledge of marketing automation applications
- Knowledge with statistical models/tools, database softwares and ETL tools is an additional plus

Chevron is an Equal Opportunity / Affirmative Action employer.  Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gendier identity, national origin, disability or protected veteran status, or other status protected by law or regulation.

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